Ocmulgee Expeditions offers an easy means of enjoying recreation on the Ocmulgee River by providing kayak and canoe rentals along with transportation to drop-off and pick-up points along the river. As a start-up, they had little liquid capital to devote to promoting this new recreational outlet. Working in a creative partnership, we developed several marketing aspects, particularly their website OcmulgeeExpeditions.com, to help spread the word. Taking a simple and fun approach, we sought to capture their mission to get people out spending quality time communing with one of natures overlooked resources. While the projects for established businesses are the core of our business, the innovativeness and risk of entrepreneurial groups like this adds spice to our days.
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