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Welcome to The Brainstorm Lab

lightpostThe Brainstorm Lab is a media development firm located in Macon, Georgia.  Our focus is on helping businesses and organizations use internet-age tools to communicate their message.

We enjoy building long-term relationships. We understand that effective marketing and communication means that your website, print materials and images are changing as fast as your business. We stick around even after your initial project is completed.

The Brainstorm Lab provides a wide range of media creation services, including website development, print design, logo development, presentations, packaging, copy writing, streaming video and photography. Need marketing assistance? We can help there too.

Give This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it a call to discuss your organization's needs.  478-471-7700.

 

 

 

 
Church Websites That Matter

churchy(Need a church website developed for your congregation? This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Many churches have websites, but some have sites that make a real contribution to the life of the congregation and its ministries. It's a way of getting things done, and for building the community and drawing people into deeper faith. Check out these six tips for creating a web presence for your church that matters, both for membership, and for guests considering becoming involved in your community.

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The Live Press Room
pressroomIn late January, The Brainstorm Lab spent three days at the Georgia World Congress Center, providing a "Live Press Room" services for the Celebration of a New Baptist Covenant's inaugural event. It was our job to be on-site, providing rapid processing and posting of articles, photos and videos.

The event drew an estimated 15,000 persons, and included keynote speakers such as President Jimmy Carter, Author John Grisham, and Marian Wright Edleman among others. As such, the event drew broad press coverage, with more than 60 journalists from around the world covering the event.

The "Live Press Room" is an internet-age requirement for today's events. People have come to expect immediate access to news, photos and video from events. Organizers know that providing this rapid access enlarges their audience and builds energy for their initiatives. 

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Photo Tip: MOVE!

Want to take more interesting photos? A simple trick is to move.

Most of the time, we see the world from one of two positions: sitting or standing.

When we are taking photos, it's very easy to do the same, and take photos from a standing or sitting position... and more often than not, we take photos while we are standing.

However, if you want more interesting photos, try getting as far above or beneath your subject as possible.

When there's a balcony, a ladder, or a stone wall.. use them to gain height for your photo.

If there's nothing to stand on, try holding your camera high above your head and aiming it. Shoot several shots and toss the ones that aren't framed well (hey, they're just digital images, right?). With some practice, you can get pretty good at aiming your camera from over your head.

Getting low can have a similar effect. Lay down or kneel. The lower the better. Aim up at your subject and frame your shots.

Whether you get above or beneath your subject, you'll notice that your photos are a lot more interesting than shot at the "normal" height.

 
Video conferencing on a Saturday Morning

Last Saturday, I got up, got ready, had breakfast and read the paper, then sat down in front of my laptop to lead two workshops. The workshops were held at The Baptist Theological Seminary of Kentucky as part of their annual Christian education emphasis. I live in Macon, Georgia.

My workshop was titled “Using Digital Media in Christian Education.” The focus was on helping churches discover ways to use media in their educational programming. Ministers, educators and other church leaders from around Kentucky were in attendance.

I had originally hoped to be at the conference in person to lead the workshops, but plans changed and I was unable to make the trip. My wife had the idea “why don’t you lead the workshops over the internet.” I should listen to her more often.

In the weeks that led up to the workshops, I worked with my former Seminary classmate and friend, David Adams, to work out the details. David is the organizer of the event for the school.

The classroom for the workshop included a full sound system, a projector and screen, and a DSL-driven wifi connection. So, we used a MacBook Pro on each end (these have built-in webcams), and fired up iChat AV. I used an external USB microphone and earbuds to make it easier for the participants to hear me (and me to hear them).

In advance of the workshops, I sent two files to David. One was the presentation file, and the other was a brief video. I created the presentation in Keynote , then exported it as a “clickable” Quicktime file. This meant that the presentation would only advance to the next slide when clicked. Saving it as a Quicktime file made it easy on the remote laptop... since it removed the need to have Keynote installed, or to synchronize the fonts used. I also created a simple workshop blog on Caleb's Cafe  (a social network for Christian groups) that held links mentioned in the workshop, as well as info I didn't have time to include.

As people entered the workshop, they could see me on the screen, and I could see them on mine. In between sips of coffee, I would catch up with old friends who happened to attend, and meet new ones. It was far more personal than I’d expected. During the workshop, another person (at the Kentucky location) helped by advancing slides, adjusting sound levels, and launching the video when needed. If I had difficulty hearing a question from the group, he was ready to repeat it for me. However, we never had trouble with the audio.

Next time, we hope to use VNC to allow me to completely control the experience on the other end. We attempted it before the conference, but the bandwidth simply wasn’t sufficient for a smooth experience.

What did I learn? First, always look at the camera, not the screen, when speaking to the group. Second, choose your approach based on what looks and sounds the best from the audience side of the conference. Third, leading the workshops using simple and readily available tools was remarkably effective, and saved money and time.

I led two sessions of the workshop... then got up, headed to my favorite sofa and caught a Saturday afternoon nap. Nice.

 
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