There are some things that we make, and that’s it. If I bake a cake, it’s done. If I paint a portrait, when I finish, it’s done. If I write a book, when I finish, it’s done.

But other things are never really “finished.” I’m pretty sure a house is never finished. It may be built, but there’s always a room to paint, a carpet to clean, a new piece of furniture to add, a new appliance to install, etc. Gardens are never finished, either. The plants grow, with some flourishing and others not. We’ll add new plants, move plants, and generally be in a constant process of shaping the garden.

You get the idea.

Sometimes, it’s easy to think of your website as a brick. When the development work on the site is finished, and the copy entered, it’s done! But is it?

Whether your site reflects a business or an organization, chances are it should be in a constant state of change - much like a garden. That’s because your business doesn’t sit still. Industries, products and services change. You try new approaches to stand out from the competition or to just be more effective. And when your organization adjusts and changes, so should your website.

Thankfully, modern content management systems, like the one we use at The Brainstorm Lab, make regular content updates easy. And if you need a new feature added, that’s not a big deal either.

Wise firms budget funds each year to keep their website growing along with the organization. So go ahead... add that interactive map, that virtual photo tour, change your site's design or add that job board. Your audience will notice and appreciate the changes, and your site will remain an effective, dynamic part of your operation.

Because your website is not a brick.